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S.Pellegrino is generally associated with fancy white tablecloths and prix fixe menus. By replacing tablecloth with picnic table and fine dining with family dinner, we illustrated a few of the many ways you can make any meal an occasion with S.Pellegrino's premium water. We created a spot that ran globally as well as a print campaign that ran in national magazines such as Bon Appétit and Saveur. Production: Hornet in collaboration with Parallel